Creative Crest, one of India's leading marketing communication agencies, has acquired a press release distribution website for an undisclosed sum.

Speaking on the acquisition, Kapil Rampal, CEO, Creative Crest, said, “This acquisition is another step to help us address the Small & Medium Enterprises (SMEs). We see immense potential to add value to clients in the sector.”

Creative Crest has recently started working with National Textile Coporation in association with its alliance partner - Nirman Advertising.

The first activity under this association was a Press Conference addressed by Hon'ble Minister for Commerce, Industry & Textiles - Shri Anand Sharma, which was organised on December 26, 2012 at The Oberoi.

The press conference almost had a record attendance with over 100 participants attending the coveted event.

Arun Sudhaman from Holmes Report has done an interesting story on poaching policy of PRCAI.

You can find the story at:
http://blog.holmesreport.com/index.php/pr-management/indias-intriguing-a...

Yogesh Garg, CEO, Infraline Energy was killed in a sad accident with his private plane on Saturday.

We had the pleasure of working with him almost from the start of Infraline. He had started his office in Defence Colony. He was extremely hands-on and always did his best for his clients.

Kapil Rampal, CEO, Creative Crest has been featured in a book: “Global Public Relations” by Alan R. Freitag & Ashli Quesinberry Stokes.

His detailed interview has been published about Public Relations in Asia.

An interview with Paul Holmes, the PR industry guru worldwide, recorded at the 3rd edition of the World Communication Forum in Davos this year. Creative Crest is a long standing partner to the forum.

The interview can be seen at:
http://www.youtube.com/watch?v=37gKyrYDeAM

Creative Crest has expanded relationship with a major international business organization working on promoting visions for sustainable future.

The agency is also being entrusted to manage PR around Annual Meeting, Middle East Business Meeting, China Business Meeting, India Business Meeting and Russia Business Meeting. It will also be working closely with the organization to promote visions for sustainable future with Global PR activities.

Creative Crest has recently signed one of the leading real estate companies, Imperia Structures. Imperia has significant projects in NCR and has made a mark for itself in high-quality services.

Most developers have a huge difference between super area and carpet area. Real estate prices are always charged by super area. Imperia offers very less difference between super and carpet area. What it means that the buyers will have a larger living space with similar investment and spacious homes.

Creative Crest has changed its corporate branding. It is to reflect the core philosophy of 'Yato Dharmah, Tato Jayah' (Sanskrit: यतो धर्मः ततो जयः).

Yato Dharmah, Tato Jayah is a shlok from Mahabharat written by Vyas Muni. It means - 'where there is righteousness, there's victory'.

Creative Crest was featured in Holmes Report, the leading authority on PR companies worldwide.