Maggi – a ban well deserved?

Maggi, which is famous for its instant noodles, is gaining a lot of limelight these days for all wrong reasons. Over the years, Maggi has successfully touched 'heights' with its unstoppable demand and ever-increasing sales of around $240 million annually. Sadly, the snack has lately seen a drop down of 10% in some Indian states ever since some tests have showed usage of unhealthy ingredients in it. This has ultimately brought down the image of both Nestle and Maggi in the market. The brand Nestle which carries its tagline as "Good food, Good Life!" have failed to justify their title.

Intelliber generates massive visibility, gets fantastic investor response

Intelliber Inc, a New York-headquartered startup which has an additional office in Jamshedpur, India, has secure a tremendous investor interest with the assistance of Creative Crest.

The company is raising money for one of its two products Convask, a full funnel social enterprise platform with inbuilt project management features that targets small and medium businesses in developing economies.

ASEAN Corporate Sustainability Summit & Awards 2015 Registration

ASEAN Corporate Sustainability Summit & Awards 2015 will be extending a special 10% discount to the ACSSA 2015 via their partnership with Creative Crest.

Please use the following codes on the COMPANY NAME instead when you register.


The organizers will confirm the discounted price on the email, once registered.

Changing dimensions of Book Publishing

The book publishing has undergone a sea change what the books looked like 20-25 years ago is entirely different from what it looks in the present scenario.
Creative Crest that has bagged the rights for publishing the book by Leo Messi foundation in around 14 countries. So we are quite aware about the latest trends of writing, publishing and marketing the books.

As we are experiencing about the Leo Messi's book, it is not just an autobiography but is partially written by different people who are closely associated with him or have seen him working.

Creative Crest to launch Leo Messi's book

Creative Crest has recently bagged rights for publishing the official book of Leo Messi - "Choose to Believe" across many countries.

Creative Crest will be launching the book in India, China, Japan, SAARC, South East Asia, South Korea, Turkey, Australia & New Zealand and Africa.

This book is a social product of the Leo Messi Foundation, the resources generated by it will go to its projects that aim to improve the situation of thousands of children and young people worldwide.

Time Magazine's alleged India's Rape Epidemic

Time Magazine has done a lot of disservice to its being a media entity by alleging a rape epidemic in India. It has taken yellow journalism to unprecedented levels.

An epidemic is defined as, “a widespread occurrence of an infectious disease in a community at a particular time.” Now, does India really have this disease, and it is infectious? The answer is NO.

Media fueling US attack on Syria?

Leading media houses are rallying US to attack Syria. It is utterly depressing to see media glorify war.

Most of us studied journalism in school and always learnt that there are two sides of a story. Media, objectively, has to bring out both sides of the story. However, for some media houses, the only side of the story is what is brought out by a US government spokesperson.

Welcome 'Kitkat' to the Android Market

Android is all set to launch its next version named 'KitKat.' The trail of giving tasty names to its software for powering mobile devices influenced from the past list of Android software names like Cupcake, Donut, Ice Cream Sandwich, and Jelly Bean.

Also, for initiating a promotional campaign, Google tempts the people with chances to win Android-powered Nexus 7 tablets or credit at its online Play shop by buying KitKat candy bars featuring Android robot icons on wrappers. What could be better than 'Android' name reaching the public through the KitKat bars?

Shopping budget cuts in this season leads to increase in PR investments

Nothing can be more worse than having little in pocket when the festive season is just round the corner.

With the free-fall in the value of the rupee, chances are much likely for the people to spend less this festive season. Imported products, especially in consumer electronics area, are soaring in price. It is difficult for millions of Indians to splurge during the festive season. This, along with slowdown in the economy, has hurt spending.

Challenges for a PR professional - Richa

So, it has just been six months since I made an entry to Creative Crest.

I still remember the sense of responsibility I felt when I pushed the office doors and entered the very first day. I would be lieing if I say adjusting to the new work environment was a cake walk for me. Like everyone, even I faced few challenges that were of course not easy though, challenging.

Eveything was not goody-goody (exactly what I wondered it to be) but it was not even that bad. Difficult....yes!


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