Author: Creative Crest

Business1.com open for business in China

Business1.com is now open for business in China on the occasion of Chinese New Year. Before the launch of the marketing office in China, the leading industry portal already had over 80,000 corporate members from the region. Entire sales  and marketing for Business1.com are managed by Creative Crest under the leadership of Mei Kam Wong. The initial office will be based at Hong Kong and then will be moved to mainland China. More details to...

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The Top Four OTA Trends in Asia Pacific

While rising Internet and smartphone access fueled growth in Asia Pacific (APAC) in 2016, varied infrastructure development, digital payments adoption and regulations make for an uneven e-commerce landscape across the region. Phocuswright’s Asia Pacific Online Travel Overview Ninth Edition: Online Travel Agencies analyzes the competitive dynamics throughout APAC, with insight into online travel agency (OTA) gross bookings and growth rates. The report takes a deep dive into the four major OTA trends in APAC. APAC is the world’s third-largest OTA region: Gross bookings hit US$44.5 billion in 2015, up 15% over 2014 and are forecasted to reach $96.5 billion by 2020. APAC Is the Fastest-Growing Major OTA Region Worldwide Internet and smartphone penetration continue to rise, supporting travel bookings’ migration from offline to online channels in the region. With relatively underpenetrated online travel markets such as China, India and Southeast Asia fueling OTA growth, APAC OTA gross bookings grew 21% in 2016. The supplier market structure also adds to OTA growth in the region. Broadly, the APAC air market is crowded and the hotel segment is highly fragmented, offering OTAs an advantage in aggregating and distributing varied content in one place. Mobile Is the Norm With ever-increasing smartphone penetration, APAC OTAs are allocating more resources toward mobile product development and marketing. Abetted by sales via apps, mobile share of OTA gross bookings in China hit 45% in 2015 –...

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Creative Crest assists leading authors in International Publishing & Marketing

Creative Crest has been working with leading authors, business leaders, sportsmen, and other luminaries in publishing and marketing their books in international markets. Under this initiative, it has made contacts with leading publishers and authors. The company was behind publishing and marketing of Leo Messi – Choose to Believe, which was a best seller in every country that it was launched. It was the only authorized book of the living legend and the proceeds of the book were meant for generating funds for charity. In China it was published by Fudan University Press in Chinese. It has also associated with a notable Swedish visionary author – Micke Darmell. Sage will be releasing his Connected or Disconnected book, which is likely to be received very well. It is also working with another international publisher for his other popular book – Make Meetings Work. Micke’s previous books have been in Swedish and they will be translated to English, Hindi and other languages for them to be received well by the other markets. Speaking on the development, Kapil Rampal, CEO, Creative Crest said, “It’s a real pleasure to be associated with such eminent personalities and to help them share their ideas with the world. We believe that we will do our bit for the society and also help promote a good cause. We will do anything that it takes for this to...

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Kapil Rampal’s Interview

Kapil Rampal, CEO, Creative Crest was interviewed by theNativeSociety. Bio: Having an extensive track record in PR, Kapil Rampal established Creative Crest 1999, and has been heading the agency ever since. He has received several awards and accolades in PR, and has addressed international events and forums. He previously served Live World, Inc. as a consultant, handling both key media organizations and Fortune 500 companies. He has an experience of more than 4,000 interviews, events and client activities around the world. How did you get into the industry? At the start of my career, I started working with Live World Inc., a WPP company that focused on engagement solutions. It gave me an opportunity of working with clients such as IDG Books, NBC, CNBC, Grammys, US Open, Microsoft, P&G and others at the age of 21. I also managed online interviews of a future American President and the then British Prime Minister. It gave me a tremendous exposure of the ivy league of PR industry and I was completely hooked! To read the complete interview, visit: theNativeSociety....

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The 9th Annual Global CSR Summit & Awards & The Global Good Governance Awards 2017 to be held 29-30 March 2017 at The Westin Langkawi Resort & Spa, Malaysia

The world’s most prestigious and longest reigning event for corporate social responsibility and corporate governance, The Global CSR Summit & Awards and the Global Good Governance Awards 2017, will reach its ninth successive year and will be held for first time in Malaysia. The island of Langkawi, belonging to the state of Kedah, was unanimously selected by past attendees and the organizing committee for its beautiful natural endowments and eco-friendly practices. Since its inception, the event has been hosted in several countries including Singapore, Philippines and Indonesia and attended by attendees from all over the world. The shift of the venue to Malaysia is an opportune time due to the growing concern and the awareness of CSR and corporate governance issues in Malaysia. Despite recent challenges, we have also witness a growing trend of more Malaysian companies showing positive efforts in the area of corporate responsibility and governance. Since then, the event has grown from strength to strength and attracted a strong following of over 400 global and regional companies globally that participated or followed the event. The Global CSR Summit & Awards & The Global Good Governance Awards has become known as a global brand known for raising cutting edge ideas and topics in matters of societal transformation, product innovations that change the world and controversial topics that aim to inspire bold ideas to drive large scale changes...

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