Working together
A dose of PR is good for you.
A market-driven society needs the approval of the public for any company to gain profit, and thus grow. This is the reason why marketing has been a long established discipline –ever since the concept of capitalism emerged. Now, apart from the usual concerns of operations, management has to make an extra effort to market their products and services in order to compete in the free marketplace. A passive company is bound to be eaten by the more established and/or aggressive brands.
Given that there have been several marketing techniques created and implemented to answer this need, why is public relations (PR) the best option for a company?
Kapil Rampal, CEO and founder of Creative Crest, defines PR as “using non-paid methods of publicity to build a brand.”
Like oil that makes a machine run more smoothly, PR is the GREASE that makes your organization run smoothly. You may have a good product or service, but it is only through good PR that consumers will respond well. Creative Crest will give you the best PR service that you need because PR is as important to us as it is to you. For us, PR is:
Growth
Using a variety of creative, innovative and inexpensive activities, PR is able to create stories that are interesting and appealing enough for people to talk about, and for the media to pick-up. This gives a certain name recall to your brand, and an avenue to educate the market about your brand itself. This increased publicity allows you to reach more consumers, and at the end of the day, earn. Moreover, if you are looking at enhancing your brand, expanding your market, diversifying, or any critical endeavor for your company's growth, PR is used to facilitate these movements, and Creative Crest holds your hand while going through these changes.
Reputation
PR builds your image through positive stories released in all possible media channels. We carefully plan the messages that we want to communicate regarding your brand, including the right channels to target. We look at the activities of your company, identify a possible story angle that will generate positive publicity, then we build a story around it.
Engagement
PR is also about relationships. We plan and implement activities to enhance your relationships with your stakeholders. From the very name of “public relations,” it is quite clear that PR is a tool by which you can engage your “publics” - the people who affect, and are affected by your organization. This covers your clients, suppliers, investors, employees, the government, the media, and the society as a whole. Remember that the organization is a system; it cannot function alone. It needs external and internal factors to make it work, and PR takes care of these networks.
Affordable
One thing that sets PR apart from advertising is cost. PR is able to generate the same amount of publicity and response as advertising, at a lower price. We do this through the creation and distribution
of press releases and videos, organization of events and interviews, etc. Basically, PR utilizes both mainstream and alternative ways in generating publicity. It complements and advertising and other marketing strategies as well. We can work on a fixed budget; the challenge lies in identifying and implementing specific kind of activities within the predetermined budget.
Strategy
PR integrates and focuses your marketing efforts into one strategic direction. A good PR campaign always starts with a good plan where specific objectives, methodologies and targets are outlined. PR also complements the thrusts of an organization, and that is why we at Creative Crest prefer to hold meetings of minds with our prospective clients before a plan is drafted. This is because we believe that there is no other party who knows the organization best, that its own members. We carefully plan a PR campaign that is rooted from the philosophies and values of our clients' organizations and, implement them according to our clients' respective visions.
Evolution
As the new wave comes, more and more organizations are getting into the digital space, and this transition is better facilitated by PR. Even technology has become an institution in itself, but its nature poses several challenges to organizations. With good PR, organizations are able to adapt and respond to the needs of the times. Creative Crest makes sure that our clients are able to take the digital space to their advantage. Poised to help organizations in the transition phase, we have a pretty good understanding of technology, and are more than willing to help you maximize it.
The rise of electronic public relations (ePR) and social media marketing have proven the dynamism of PR. The principle and practice of PR have now been transferred to the digital space. Complementing traditional PR, stories are now uploaded to the internet, on websites and other online communities. Since the target “publics” have become active in the digital space, we have found it important to approach them in the same arena. Through ePR, brand management and marketing initiatives have found a home in the digital space.
PR is not only advantageous to profit organizations. In fact, there is a greater need to manage the reputation, build a positive image, and nourish stakeholder relationships in non-profit organizations, government, media, among other institutions. Read more about it here.