Kapil Rampal has been heading Creative Crest for the past three years, prior to which he was a consultant with Liveworld, Inc. where he managed PR campaigns for leading Fortune 500 companies and transnational corporations.

In a conversation with Jasmeen Dugal, Kapil Rampal, CEO – Creative Crest, discusses how PR will stretch to individual specialization in a few years, how Creative Crest differentiates themselves when they go out to pitch for clients and how unethical methods can only achieve short-term interest.

To see the complete interview, visit exchange4media.