After weeks of unseasonably warm weather, the much-talked-about precipitation finally came after the Sun dropped below the horizon. Yet it wasn’t the blanketing of snow we expected.

The so-called storm was a mix of steel-cold rain, tiny ice pellets that pinged off the windows and a gusty wind that made heavy branches sway and creak. Winter had arrived to welcome in the New Year, albeit in a different form than we’re used to in the lake-effect snow region of Western New York.

It was a different form – yet winter just the same. Taking a cue from Mother Nature and her propensity to change the rules as 2016 begins, maybe we as PR practitioners and communicators should do the same.

Perhaps it might be appropriate to avoid making resolutions and vow to break some of them.

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