Creative Crest today announced acquisition of a popular newswire service.. The service has been a market leader in the segment since 2004 with several million stories in its repository.

It also is an established content provider to services such as LexisNexis, Factiva, West, and others.

Kapil Rampal, CEO, Creative Crest, said, “Even after the acquisition, the newswire will remain independent. We will not integrate it’s services and facilities. We will invest to develop the service further.”

Additionally, it will help augment content resources of Creative Crest with an access to some of the best writers in the industry.